Craft beer is great for two reasons: it is always in season and it has the ability to bring everyone together. Even national statistics – yes, there is beer drinker data – illustrate that the number of people who identify themselves as craft beer lovers are consistently increasing across demographics, each year. According to Julie Herz, a writer for the Brewers Association, ale drinkers come from all backgrounds and they, “identify with brands that are independent, local, and that align with core concepts including authenticity, community, and sustainability.” (more…)